Product Manager

Role Responsibility

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

• Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
• Provide high level data analysis of potential brand opportunities utilizing insights from market research, industry trends, competitive intelligence, customer insights, and understanding of therapeutic areas to develop data-driven marketing strategies with return on investment, adjusting strategies based on analytical insights.
• Strong ability to navigate and lead change, ensuring smooth transitions during product updates, regulatory shifts, or market disruptions.
• Manage both operations and implementation of brand strategies as well as the execution of all 6Ps (Product, Price, Promotion, Placement, POP, Protocol) for the brand.
• Drive consistent execution of product strategies with internal and external cross functional teams.
• Serves as the Voice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians, Consumers, Retail Partners) and deliver best-in-class programs that meet the customer’s needs/wants.
• Develops customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
• Gather feedback from the sales, corporate accounts, and retail teams to better understand how customers use the product line and identify which SKUs, collateral, or educational materials may need to be added or removed.
• Coordinate the development of market research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
• Help manage the marketing budget to ensure that financial targets are achieved.
• Participate in key national and regional veterinary conferences, helping to coordinate activities and maximize the value gained from these events.

The Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly excited to hear from those who have/are:

• Thorough understanding of marketing business processes and fundamentals. 
• 5-7 years or more previous Product Marketing, Field Sales or relevant work experience, with a minimum of 3 years in a Marketing/Product specific role. 
• A bachelor’s degree or higher is necessary
• Experience in the animal health sector is preferred.
• Digital marketing proficiency · Proven work experience in a similar role.
• Strong ability to analyze and synthesize large datasets, including sales performance, market research, and financial forecasting, to guide product strategy and marketing initiatives. 
• Ability to develop and implement long-term product strategies that align with business objectives, market trends, and customer needs.
• Self-motivated and able to thrive
• Ability to navigate regulatory, technical, and legal processes effectively. 
• Effective change management and leadership skills and the ability to resolve conflicts successfully.
• Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills 
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills. 
• Proven ability to work on multiple projects & prioritize effectively. 
• Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends. 
• Demonstrated problem solving and analytical skills. 
• Demonstrated ability to collaborate with stakeholders to deliver results in a highly matrixed organization. 
• Entrepreneurial drive with proven track record of achieving financial and other quantitative goals. 
• Demonstrated success working in a team environment.
• Positive attitude, flexibility, and a willingness to contribute to all areas of the company, embracing team growth in a fast-paced team environment.

About the Company

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.