Head of Product - Digital Channels & Platform

Job Introduction

Why Dechra?
 
Thank you for checking out our vacancy, we’re delighted you want to learn more about joining Dechra. 

A career at Dechra is different. Sure, we’re a growing global company with a presence in 27 countries but our purpose is simple – to achieve the sustainable improvement of animal health and welfare globally. 

If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on.  

 
The Opportunity 

The Head of Product – Digital Channels & Platforms is accountable for defining, building, and scaling Dechra’s global digital channel ecosystem, including web assets, digital experience platforms, and the supporting Dechra’s digital commerce capabilities. The role ensures a consistent “One Dechra” customer experience across markets in partnership with marketing following brand guidelines and leveraging marketing assets and content. 

This role leads the development and execution of the product roadmap and is accountable for delivery of agreed outcomes and customer experience across web and owned commerce. Operates within a clearly defined RACI— working in close partnership to support integrations, experience consistency, and cross-domain dependencies —while functional teams retain accountability for their platforms, ensuring global consistency with controlled local execution. 

Role Responsibility 
 
So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including: 
 

Web Platforms & Digital Experience  

• The role is the global product lead for Dechra’s web and digital experience platforms that support customer discovery, education, and engagement.
• Responsible for the effective management and optimisation of the global web technology stack, including CMS, hosting, performance, security, accessibility, privacy, and regulatory compliance. 
• Applying and contributing to defined web architecture, standards, and guardrails including content models, component libraries, APIs, deployment pipelines, and release controls. 
• Supporting platform lifecycle management including vendor selection, roadmap, contract management, upgrades, and technical debt. 
• Works with engineering and platform teams to support integration reliability and data flow between web platforms and Martech, CRM, CDP, DAM, consent management, and analytics systems. 
• Establishing a global-to-local operating model that enables market execution within clearly defined platform standards and governance. 
• Delivering web platform performance against technical KPIs, including availability, speed, scalability, SEO readiness, content reuse, and cost efficiency. 

Dechra Owned Commerce Platform

• The role is product lead for Dechra’s global owned digital commerce platform.
• Contributes to and leads delivery of the commerce platform roadmap in partnership with engineering and enterprise teams. 
• Supports delivery of key transactional capabilities including product catalog, pricing display, promotions, cart, checkout, payments, tax, subscriptions, and order history. 
• Works with enterprise system owners to enable integrations, including ERP, pricing engines, payment service providers, tax engines, fulfilment and logistics partners. 
• Supports delivery of security, performance, scalability, and regulatory compliance requirements. 
• Supports rollout of a repeatable model across priority markets with controlled localisation. 
• Support delivery of commercial and technical KPIs, including digital commerce revenue, active buyer penetration, conversion, platform reliability, and reduced cost to serve through self‑service.

Operating Model & Ecosystem Alignment

• Accountable for digital channels across the commercial technology ecosystem, with responsibility for delivery of agreed product outcomes and customer experience improvements. 
• The role operates within a clearly defined RACI-based operating model, ensuring strong alignment and clarity of roles and responsibilities across domains:  
  • 
    
    • Global & Regional Marketing 
    • MarTech 
    • CDP 
    • ERP & Engineering 
    • Data & Analytics 
    • Cybersecurity, Privacy & Compliance

Product Delivery & Governance

• Establishes and enforces strong product management disciplines across discovery, prioritisation, backlog management, release planning, and outcome‑based delivery. 
• Supports governance processes for platform lifecycle, vendor performance, and technical priorities. 
• Drives global adoption while respecting local regulatory and commercial requirements

Leadership & Stakeholder Management

• Marketing teams: Ensure digital channels consistently reflect approved content strategy, brand positioning, and design standards. 
• Dechra Technology teams: Build strong partnerships to ensure delivery of integrations, data integrity, and platform security 
• External stakeholders: Manages relationships with digital channel strategy partners and core technology platform vendors

 
The Candidate 
 
Here at Dechra we pride ourselves on being an inclusive employer. We know that individuals’ unique background and experience can bring a wealth of variety and expertise to our global workforce. For this role, we’re particularly keen to hear from those who have/are: 
 

Essential 

• Proven senior product leadership across digital channels and/or B2B commerce platforms 
• Experience delivering global platforms in complex, regulated, multi‑market organisations 
• Strong understanding of CRM, CDP, Martech, analytics, and sales enablement ecosystems 
• Commercially minded, data‑driven, and outcomes‑focused leader

Desirable 

• Experience operating in complex, global matrix organisations
• Background in FMCG, eRetail, Pharmaceuticals or B2B commercial environments

 
Additional Information: 
 

• Occasional global travel may be required with this role.
• This role is based in UK / Remote

 
What we can offer you: 

• 33 days annual (inclusive of Bank Holidays)
• Holiday purchase scheme 
• Healthcare
• Employee Assistance Program 
• Life Assurance 
• 8% Employer Pension Contribution 
• Enhanced Family Leave 
• Car / Car Allowance (discretionary)
• Bonus (discretionary)
• Discounted Pet Food 

About the Company 
 
If a career at Dechra has piqued your interest, find out more at Dechra Careers. 

Dechra is a growing, global specialist in veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide. 
 
All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we're looking for. Should you not hear back from us within 28 days please don't be too disappointed - we may keep your CV on our database for any future vacancies which could be suitable, and we encourage you to keep an eye on our careers site. We value diversity within our global workforce and encourage an inclusive culture. Any questions or queries, please contact us at recruituk@dechra.com